“I just shared your responses”

Abstract

Conversational agents are increasingly becoming integrated into everyday technologies and can collect large amounts of data about users. As these agents mimic interpersonal interactions, we draw on communication privacy management theory to explore people's privacy expectations with conversational agents. We conducted a 3x3 factorial experiment in which we manipulated agents' social interactivity and data sharing practices to understand how these factors influence people's judgments about potential privacy violations and their evaluations of agents. Participants perceived agents that shared response data with advertisers more negatively compared to agents that shared such data with only their companies; perceptions of privacy violations did not differ between agents that shared data with their companies and agents that did not share information at all. Participants also perceived the socially interactive agent's sharing practices less negatively than those of the other agents, highlighting a potential privacy vulnerability that users are exposed to in interactions with socially interactive conversational agents.