Abstract

ABSTRACT While many hold the United States Women’s National Soccer Team (USWNT) up as a beacon of feminism and equity within the broader scope of sports, since its inception the squad has been plagued with issues regarding equal representation for its players of colour and those within the LGBTQIA+ community. This includes depictions in mainstream media, promotional items, advertisements, endorsements and much more. This paper examines representation in images posted by the USWNT Instagram account during the 2021 and 2022 calendar years, focusing specifically on three types of photos: a match or game announcement photo, a match or game preview posted the day before, and a match or game day post, typically posted hours before the contest started.

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