Abstract
ABSTRACT Rhetorical ecological approaches, which posit that messages exist not as isolated entities but instead in the relations of a dynamic network, offer a valuable lens for examining the discursive construction of health-related risk. Drawing from interview data (n = 50) exploring maternal vaccine refusal, this article expands upon these frameworks to trace how intertextual, synchronous messages – particularly those associated with prenatal and infant nutrition – influence mothers’ understanding about early childhood vaccine-related risk. Ultimately, I propose the notion of a risk ecology – a network of intertextual messages which shape and constrain sense-making about risk as it emerges within a particular moment and biosocial community.
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