“I Can/Should Look Like a Media Figure”: The Association Between Direct and Indirect Media Exposure and Teens’ Sexualizing Appearance Behaviors

Abstract

Prior research has examined the influence of media exposure on adolescents’ sexualized self-concept, but engagement in sexualizing appearance behaviors remains understudied, especially among a younger age group (i.e., early adolescents). This three-wave panel study among 971 nine- to 14-year-olds (Mage = 12.99, SD = 1.03) showed that discussing media content with friends (i.e., indirect media exposure) was indirectly related to sexualizing appearance behaviors through perceived attainability of the appearance ideal. Direct media exposure was not significantly related to sexualizing appearance behaviors, nor to perceived pressure or perceived attainability. Direct and indirect media exposure influenced boys and girls in similar ways, although the model showed a better fit among the girls. In addition, reward sensitivity did not moderate the examined relations.