Abstract
when fox sent out screening copies of King of the Hill prior to its debut in early 1997, included were a couple of curious freebies for critics: a bag of pork rinds and a Weber bar beque grill. In retrospect, this gesture signaled an ambiguous relationship between viewers and the program's characters and community. Clearly the pork rinds and barbeque grill were considered to be emblematic of the world of the program's characters and indicative of what might distinguish the show from animated sitcoms. Still, pork rinds are available at most any convenience store, even in Hollywood, and barbeque grills populate backyards all across America. Together, however, these items signi fied a culture assumed as other to that of the TV tastemakers?adjunct members of Hollywood
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