Abstract
ABSTRACTThe omnipresent ‘pint-and-fag-images’ of Nigel Farage in the media suggest an Everyman’s traditional masculinity. This article argues that in addition to the Everyman, he represents himself as a city gent through emphasising his ‘city masculinity’ as a former metals exchange trader on the one hand and his ‘gentleman masculinity’ on the other. While the former is employed to construct a charismatic strongman persona the latter appeals to English nationalist voters, enabling Farage to cater to different audiences. These findings result from a close reading of Farage’s two autobiographies, identifying the personae of rebel, businessman and gentleman and their interconnection to the city gent and demonstrating how Farage performs his political masculinity through this city gent persona.
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