I act in an environmentally responsible fashion since my firm is socially responsible: A pathway for transition to a responsible society

Abstract

Corporate social responsibility (CSR) and green culture are fields of ethical approaches that are established to contribute positively to business performance and reputation. Yet, it has to be seen if such practices nurture eco-responsible actions on the part of firm employees in their personal lives. This study uses the Operant Conditioning Theory (OCT) to inquire into whether or not green organizational culture (GOC) and CSR initiatives encourage eco-responsible behavior of workers (EERB) outside of the company's premises in society. The data collected from the public and commercial service and manufacturing firms in Turkey are analyzed using the structural equation modeling (SEM) method. It is found that employees of businesses committed to CSR and green practices actively follow eco-responsible practices in society. In addition, green-cultured businesses are more likely to engage in CSR projects, and CSR serves as an intervening factor between the GOC and the EERB. It is among the pioneer studies that postulate that the scope of social responsibility practices must be expanded from firms to individuals to achieve a sustainable society goal.