Abstract
Tourists from abroad are increasing rapidly in Japan. Kawazu town in Izu Peninsula is famous for its cherry trees. In the cherry blossom season, many tourists visit this town. The Kawazu Cherry Blossom Festival was carried out in February 2015. Our research investigation was performed during that period. In this paper, a questionnaire investigation is executed in order to clarify tourists’ behavior, and to seek the possibility of developing regional collaboration among local government, tourism related industry and visitors. Hypothesis testing was executed based on that. We have set 10 Null hypotheses. In the hypothesis testing, 6 cases out of 10 null hypotheses were rejected and the majority of hypotheses were insisted clearly. We have obtained fruitful results.
Highlights
In recent years in Japan, the national and local governments have been trying to attract foreign tourists by using strategic approaches and developing tourist facilities, with the aim of promoting regional exchange and generating economic benefits
Particular aims of local government are to overcome the common problems of an aging population and declining birthrate through tourism-generated income and to stimulate the local society through regional exchange and migration
In order to take measures that will increase tourism, it is necessary to understand the attraction of particular regions in Japan, as well as the resources they offer to tourists
Summary
In recent years in Japan, the national and local governments have been trying to attract foreign tourists by using strategic approaches and developing tourist facilities, with the aim of promoting regional exchange and generating economic benefits. A questionnaire investigation was executed in Kawazu town in February 2015, which was conducted to coincide with events on the Izu Peninsula featuring flowers; the Kawazu Sakura Festival (Feb-Mar), and ways that regions can collaborate to carry out surveys of tourist behavior was performed. This survey of tourist behavior was carried out in February 2015, during the Kawazu Cherry Blossom Festival. A questionnaire investigation is executed in order to clarify tourists’ behavior, and to seek the possibility of developing regional collaboration among local government, tourism related industry and visitors.
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