Hypothesis Testing for the Questionnaire Investigation on the Needs at Fuji City

Kazuhiro Takeyasu,Akane Okubo,Yuki Higuchi,Daisuke Suzuki

doi:10.5539/ibr.v11n6p139

Abstract

Shopping streets at local city in Japan became old and are generally declining. In this paper, we handle the area rebirth and/or regional revitalization of shopping street. We focus on Fuji city in Japan. Four big festivals are held at Fuji city. Many people visit these festivals including residents in that area. Therefore a questionnaire investigation to the residents and visitors is conducted during these periods in order to clarify residents and visitors’ needs for the shopping street and utilize them to the plan building of the area rebirth and/or regional revitalization of shopping street. Hypothesis testing was executed based on that. We have set 9 Null hypotheses. In the hypothesis testing, 4 cases out of 9 null hypotheses were rejected and nearly half of hypotheses were insisted clearly. We have obtained fruitful results. To confirm the findings by utilizing the new consecutive visiting records would be the future works to be investigated.

Highlights

Shopping streets at local city in Japan are generally declining
Four big festivals are held at Fuji city
Two big festivals are held at Yoshiwara district(Yoshiwara shopping street) and two big festivals at Fuji district(Fuji shopping street)

Summary

Introduction

Shopping streets at local city in Japan are generally declining. It is because most of them were built in the so-called “High Growth Period (1954-1973)”. They became old and area rebirth and/or regional revitalization are required everywhere. We handle the area rebirth and/or regional revitalization of shopping street. One is Yoshiwara shopping street and another one is Fuji shopping street They became old and building area rebirth and regional revitalization plan have started. Following investigation was conducted by the joint research group (Fuji Chamber of Commerce & Industry, Fujisan Area Management Company, Katsumata Maruyama Architects, Kougakuin University and Tokoha University).

C Questionnaire Investigation to the residents and visitors

Outline of the Questionnaire Research

Basic Statistical Results

Conclusion

How often do you come to this shopping street?

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