Abstract

Hypertext, an electronic communication medium in which information is structured and accessed according to the audience's needs and interests, is increasingly used in business and technical communication. That use may justify curricula expansion in the development of the ability to communicate in hypertext from specialty courses to a variety of business and technical courses, including the foundation course. This article provides a concise overview of hypertext for instructors who may be considering this expansion but who need to become more familiar with the medium. The basic information that is provided includes the definition, uses, and advantages of hypertext. In addition, the terminology, theoretical bases, and essential structure of hypertext are discussed. Of particular concern to business and technical communication instructors who may be considering adding hypertext to their courses are the problems that the medium presents. Discussion includes considerations of linguistic design, computer capabilities, and human performance. Finally, behaviors that business and technical communicators should exhibit to encourage the use of hypertext are presented.

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