Abstract
The purpose of this work is to study new forms of political behavior developed by the Internet over the persuasion process preceding the Turkish General Elections in 2007. The analysis is based on external hyperlink connections as indicated on the Turkish political parties' websites. This study defines an external link as a new strategy for structuring political communication. Through hyperlinks analysis, the study interrogates the strategic character of the Web structure. As a navigation element, the external link permits creating connections between different actors by exposing a strategic choice, which reflects a political behavior to create certain network connectivity. The questions in focus are: What types of actors are involved in the environment of a website? Which political and social associations are created on political parties' websites during campaign periods?
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