Hydroponics Business Using Plastic Waste As The Application Of The Triple Bottom Line Business Model To Support Business Conduct That Has Social Responsibility: The Case Of Indonesia

Abstract

This paper aims to describe the hydroponic business using plastic waste as an application of the triple bottom line business model to solve three problems faced by the development of a country, namely the creation of profitable business fields; developing the quality of human resources and maintaining the quality of the environment. The triple bottom line model is adapted from the corporate social responsibility model proposed by John Elkington. The research was conducted using secondary data on the development of hydroponic businesses using plastic waste carried out by hydropnic business actors in Indonesia during 2020. The results show the role of hydroponic business in creating business fields when there is a decline in business fields due to the Covid 19 pandemic. The research also shows the development of the quality of human resources which can be seen from the increasing number of hydroponic business actors during the Covid-19 pandemic. The results also show the role of hydroponic businesses using plastic waste in maintaining the quality of the environment through indicators of reducing the amount of plastic waste that hydroponics practitioners throughout Indonesia can do.