Abstract
This paper analyses the concepts of hybridity and hybrid spectrum organizations as important phenomena in the modern world. To improve the understanding of this concept, main characteristics of hybrid organizations are listed and discussed, with emphasis on typology of the hybrid spectrum. In order not to stop at a mere theoretical review, the purpose of this paper is to analyze specific characteristics of organizational hybrids in the field of tourism and to discuss the influence of some external environmental determinants (e.g. level of tourism development and the context of national legislation) on the motivation and mission of hybrid organizations. Croatia has been chosen as a study area, being one of the most popular tourist destinations in Europe, as well as an example of an economy that is heavily dependent on tourism. The results of the discussion provide arguments in favor of adopting a hybrid approach for sustainable tourism development. The selected examples from Croatia underline the necessity of introducing more sustainable business models in this financially lucrative sector, but also emphasize the key role of specific contextual circumstances in forming and developing hybrid organizations.
Highlights
Hybridity as a phenomenon is discussed in contemporary literature and practice from various perspectives
As the author of the hybrid spectrum typology, Alter describes the main four types of hybrid organizations in more detail as follows (Alter, 2007): 1. Non-profits with income-generating activities: non-profit organizations that incorporate some form of revenue generation through commercial means into their operations
The results of the discussion on hybrid spectrum typology applied to tourism reveal significant potential for developing socially and environmentally conscious organizations with strong economic sustainability
Summary
Hybridity as a phenomenon is discussed in contemporary literature and practice from various perspectives. Some authors argue that the hybridization process, as the development of sustainable solutions to different problems through innovative business models, offers a promising vehicle for the creation of both social and economic value and represents an early step in a broad reformulation of the current economic order (Battilana, Lee, Walker, & Dorsey, 2012). To better understand this concept and facilitate
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