Hybridity in Contemporary Japanese Cinema: Heterogeneity in a Homogenous Society

Abstract

Contemporary Japan has discovered a new vogue in a globalized aesthetic. European language is found everywhere, from non-sequitur slogans in coffee shops, to meaningless catch phrases printed on contemporary high fashion. Japan has discovered a type of occidental fetish object in the European word - connotative of exotic Western locales, such as French Bistros or Texas barbecue restaurants. Marianna Torgovnick, in her book Gone Primitive, catalogues a history of Western fetishization of "Primitive" iconography.