Abstract
Michel Gondry, a filmmaker who created and directed music videos for Propaganda Films, which produced close to a third of all music videos by 1990, began his career in music video and film during this time, where he experimented with collaging postmodern and commercial filmmaking. In 1936, cultural critic and German philosopher Walter Benjamin argued that art fundamentally changes in the age of mechanical reproduction, creating questions of authenticity and aura. This article argues that Gondry’s video “Let Forever Be,” for The Chemical Brothers, illustrates Benjamin’s argument not only in that the digital video itself artificially reproduces the bodies embedded within it, but also in Gondry’s employment of collage, special effects, and camera-enabled illusions in order to create a simulated and dream-like world.
Highlights
Michel Gondry, a filmmaker who created and directed music videos for Propaganda Films, which produced close to a third of all music videos by 1990, began his career in music video and film during this time, where he experimented with collaging postmodern and commercial filmmaking
For those who came of age in the digital century, the oversaturation of technology has resulted in a doubled body, as though one hand formed of flesh and sinew curls into a very real fist, and the other of static and pixels remains disconcertingly unreal, viewed anew through the cyber lens
For many who came of age in the digital century, known vernacularly as millennials, this hybridized life is of no considerable consequence, mostly because it is what they have always known
Summary
Michel Gondry, a filmmaker who created and directed music videos for Propaganda Films, which produced close to a third of all music videos by 1990, began his career in music video and film during this time, where he experimented with collaging postmodern and commercial filmmaking. I will discuss “Let Forever Be,”[4] a music video Gondry created for The Chemical Brothers that helped cement his reputation for employing a collage of digital and film techniques.
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