Abstract
Goal: The path to implement Digital Transformation (DT) in modern industries is far from clear, particularly in Brazil. From the point of view of operations management, authors developed a Conceptual Framework (CF) to support DT implementation in Discrete Manufacturing Industries (DMI). The CF applies knowledge management, hybrid project management (HPM) and Sociotechnical values to implement DT, using New Product Development (NPD) as a ground. The work aims to depict the HPM approach of this CF.
 Design / Methodology / Approach: this is a qualitative research based on a systematic literature review carried out over a period of five years. It was performed in the Web of Science database, applying PRISMA flowchart, to evaluate which project management models, addressed in the literature, are more suitable for DT implementation projects in light of sociotechnical and innovation-shared-values approach.
 Results: A Hybrid “Stage-Gate – Agile - Design Thinking” project management model to support DT implementation in DMI. This is a preliminary proposal that can be explored in future empirical research.
 Limitations of the investigation: Some quality papers may have been left out due to the research methodology.
 Practical implications: The CF can be applied by professionals to support Digital Transformation while incorporating sociotechnical values and reducing the excessive technological bias in NPD projects.
 Originality/Value: The authors propose a new Digital Transformation (DT) approach, named Sociotechnical Digital Transformation (SDT) and an HPM to support DT in light of a Sociotechnical approach.
Highlights
VUCA is an acronym for volatility, uncertainty, complexity and ambiguity. Bennett and Lemoine (2014) give the following explanations for those terms
This paper presents a Conceptual Framework (CF) related to the operational level, called PSD, where (P) stands for Product Evolution, (S) for Stakeholder-digital technology/ Knowledge Spiral and (D) for Driving cycle
Knowledge is the focus of the PSD framework (Cavalieri and Saisse, 2019), as it uses Innovation and Sociotechnical shared values to support Digital Transformation (DT) throughout New Product Development (NPD) projects
Summary
VUCA is an acronym for volatility, uncertainty, complexity and ambiguity. Bennett and Lemoine (2014) give the following explanations for those terms. Knowledge is the focus of the PSD framework (Cavalieri and Saisse, 2019), as it uses Innovation and Sociotechnical shared values to support Digital Transformation (DT) throughout New Product Development (NPD) projects. In this sense, the PSD is based on two main management initiatives: (1) NPD knowledge management, which involves the active engagement of the stakeholders to boost knowledge absorptive capacity, in an open innovation environment, where people and technologies work together to support individual and organizational learning and improve decision making processes; and (2) the hybrid project management approach to manage the NPD, which is used as a ground to implement DT. Tributes require: individuals’, teams’ and society’s well-being; user’s experiences with technological products; pleasure and fun when there is an interaction with technology and technological systems; and ethic and environmental justice (Brauner and Ziefle, 2015)
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