Abstract

Many people use social media in their daily life for entertainment, business, personal communication, and catching up with friends. In social media marketing, sentiment analysis is one of the most popular research topics because it can be employed to perform brand or market research monitoring and to keep an eye on the competitors. Machine learning algorithms have been utilized to carry out the task. In addition, sentiment analysis is essential in cognitive computing. Currently, there are still a limited number of Thai sentiment analysis research. This paper proposes a framework for sentiment analysis in Thai along with Thai-SenticNet5 corpus. The framework employs different types of features, namely, word embedding, part-of-speech, sentic features, and all combinations of these features. Furthermore, we fused deep learning algorithms—convolutional neural network (CNN) and bidirectional long short-term memory (BLSTM)—in different ways and compare it to several other fused combinations. Three datasets in Thai were used in this work: ThaiTales, ThaiEconTwitter, and Wisesight datasets. The experimental results show that combining all three features and fusing deep learning algorithms were able to improve overall performance. The best hybrid deep learning was BLSTM-CNN that achieved F1-scores of 0.7436, 0.7707, and 0.5521, on ThaiTales, ThaiEconTwitter, and Wisesight datasets, respectively. According to the experimental results, we conclude that feature combination and hybrid deep learning algorithms can improve the overall performances.

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