Abstract

As the practices of using digital means in various spheres of life and at the levels of ensuring its regulation, it becomes more and more urgent to consider the nature and consequences of hybridization of social and digital relations, the results of which are now manifested at all levels of social management: social (interaction of the state and society), organizational (managerial, sectoral), local (territorial and interpersonal interaction). In this context, a dual perspective of hybridization emerges: technocratic (unification, modernization, and control from above). In this context, a dual perspective of hybridization arises: technocratic (unification, modernization and control from above) and socio-contextual (taking into account needs and interests from below, development taking into account life strategies). From a technocratic perspective, hybridization can be viewed as an idealized product (object) of the evolution of artificial regulatory systems, as the embodiment of the ideal form, structure of algorithmization of human activity, and follow the unfolding path of technocratization of public life. However, already today we are witnessing failures in the processes of digital transformation of territories and in the operation of hybrid management systems, the purpose and functionality of which are more likely to be configured to build and reproduce technocratic principles of management organization, which gives rise to the imperatives and determination of hybrid objects over hybridizing management entities, reduces sensitivities to spontaneous processes of socio-network grouping. The latter phenomenon is proposed to be considered and studied as a mechanism for launching the formation (localization) of hybrid control systems within the framework of the theoretical construct of the sociology of control called the "sociocultural body of problem solving".

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