Abstract
ABSTRACT Educating children as future agents appears crucial to achieving sustainability goals, and tourism settings are considered high-potential places for learning and education. This research note explores the importance of humour in children's learning by reviewing the educational literature and identifying a research gap in tourism. Findings highlight humour as a pedagogical tool, categorising different learning contexts and their features to determine how humour can be successfully utilised in various tourism environments for young tourists. The research note showcases instances of humour application within the tourism industry to engage and educate children. Having identified the gap, the authors propose fresh directions for future tourism research and potential strategies for industry practitioners.
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