Abstract

Chapter 1 Introduction Chapter 2 1 Historic Attempts at Advertising Humor Chapter 3 2 Theoretically, What's So Funny? Chapter 4 3 Why Typology Is a Funny Word Chapter 5 4 How Does Silly Sell? Chapter 6 5 When Humorous Ads Aren't Funny Chapter 7 6 Campaigns That Made Audiences Laugh ... and Buy Chapter 8 Selected Bibliography Chapter 9 Selected Creative Credits and Awards

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