Humans are not the Borg: Personal and social selves function as components in a unified self-system.

Abstract

Does joining groups trigger a cascade of psychological processes that can result in a loss of individuality and lead to such outcomes as social loafing and poor decision-making? Rather than privileging the self comprising primarily individual qualities as the "true self," a multilevel, multicomponent approach suggests that, in most cases, personal and collective identities are integrated and mutually sustaining.