Abstract
The aim of our research is to explore the activities in the area of humanitarian diplomacy. We are seeking to find an answer to the question to what extent public diplomacy, based on humanitarian diplomacy, intercultural dialogue, respecting human rights can be effective in positioning a country in a high position on the international stage. The aim of this article is to analyze humanitarian diplomacy as a significant tool in the conduct of foreign affairs. We would also like to answer the question of the role that humanitarian diplomacy plays in the foreign policy of Switzerland and Sweden, and secondly to what extent values such as humanitarian aid, human rights and promotion of intercultural dialogue reinforce the images of the countries in question and constitute a key element of the Swiss and Swedish models of public diplomacy.
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