Abstract
The inventors of vitamin A-enriched rice (Golden Rice), Ingo Protrykus (Swiss Federal Institute of Technology, Zurich, Switzerland) and Peter Beyer (University of Freiburg, Germany), have reached an agreement with Greenovation (Freiburg, Germany) and Zeneca (London, UK), and are working with agencies throughout the world to enable the delivery of this technology free-of-charge for humanitarian purposes in the developing world. Local farmers will each be allowed to earn an annual $10 000 without paying royalties. Zeneca has contributed to the European Union carotenoid research project since 1996 and will explore commercial opportunities for sales of Golden Rice in the growing health food market. Golden Rice contains the anti-oxidant β-carotene – anti-oxidants have been shown to play a role in the fight against cancer and coronary disease. At the same time, Zeneca will provide regulatory, advisory and research expertise to assist in making Golden Rice available in developing countries (http://www.zenecaagproducts.com/newinfo/newsrelease/archive/goldenrice.htm;www.greenovation.com).
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