Abstract

Aim/Purpose: The disruptive era is an uncertain condition in social, political, and religious life that creates a new trend regarding monolithic religious understanding. A suitable proselytizing approach based on sustainable development goals is needed to improve the dignity of human life. Background: Social media plays an important role in the spread of a more monolithic religion. This triggered a significant conflict, so efforts are needed to improve religious understanding and experience, one of the fields affected by the disruptive era. Methodology: Various scientific research materials are reviewed to understand how proselytizing strategies are used in the disruptive era. Secondary data analysis was carried out for this qualitative and descriptive study. Contribution: This paper helps understand the right proselytizing strategy to minimize conflicts in the disruptive era by utilizing social media. Findings: The practice of humanist proselytizing through religious moderation and the strengthening of preachers is fundamental to strengthening literal religious understanding in the disruptive era. This study finding helps us understand how to apply proselytizing appropriately in this era of uncertainty. Recommendation for Practitioners: Implementing humanist proselytizing through religious moderation can reduce the monolithic understanding of society due to one of the negative impacts of social media. Recommendation for Researcher: To ensure the relevance of research studies, practitioners and researchers must maintain a collaborative approach with research insights to apply relevant proselytizing strategies in the disruptive era . Impact on Society: Analyze how the proselytizing approach is relevant to society in a disruptive era due to the dark side of social media in the religious. Technology evolves, so society must proactively address this problem with more literacy. In addition, the role of government policymakers, clerics, and ulama is important to reduce the monolithic understanding and cause conflict. Future Research: The study's scope will be better if it can determine the effectiveness of humanist proselytizing through religious moderation with a quantitative approach. In general, this study discusses the best proselytizing strategy in the disruptive era. The significant role of the media can be analyzed to dive deep. Similar studies could be conducted on other religious issues because of technological advancements.

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