Human Side of Strategic Alliances, Cooperations and Manoeuvrings During Recession and Crisis

Abstract

Together with the globalizing economy, it is no more possible for any system to survive by ignoring the market changes and transformations. A change taking place anyhow in any place of the world triggers complex processes and affects everyone by growing in waves. Successful ways of business conduct of today is based on predicting the growth speed of these waves and on the ability to carry out strategic cooperations and manoeuvres accordingly. Sometimes these fluctuations also trigger serious crises. Apart from the shocks created in organizational structures, periods of crisis have complex effects on people. Some people approach to these events in hesitation, while other people or organizations happen to have skills to turn these processes into opportunity. The practical examples show that the organizations that adapt to new condition by getting simpler and getting rid of burdens in the constriction process are able to come out in a better condition before the crisis. This section discusses the way of organizations to become human oriented when acting strategically during strategic alliances, cooperations and manoeuvrings.