Abstract
The Coalition of Immokalee Workers (CIW) employs creative playfulness and subversive storytelling in their human rights campaigns and solidarity-building practices. The article focuses on three particular media to illustrate how they construct transnational solidarity: (1) son jarocho music as a medium for organizing the March for Rights, Respect, and Fair Food targeting Publix Supermarkets for human rights abuses like wage theft; (2) mística theater as a medium for organizing the Encuentro gathering to build their campaign against Wendy’s for failing to free their supply chain from worker abuse; and (3) a grassroots community museum as a medium for building support against slavery. Creative playfulness and subversive storytelling contribute to successes built on human rights principles and realized through corporate accountability strategies. The article describes these media, and shows how they overcome challenges of building transnational solidarity. Finally, it suggests how the CIW has influenced recent farmworker strikes in Mexico.
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