Abstract

PurposeThe paper seeks to explore how globalization processes have shaped the nature, scope, and time frame of considerations of social responsibility and the development of a corporate social responsibility (CSR) regime. The paper identifies three generations of human rights' values embedded within the Universal Declaration of Human Rights and aims to argue that they inspire and influence contemporary discussions about, and practices of CSR.Design/methodology/approachEmploying the emergence of the human rights regime as a paradigmatic case comparison, the interrelationships of states, non‐governmental organizations (NGOs), and corporations in the development of new conceptions and expectations of, and organizations for CSR were explored.FindingsThe paper finds strong parallels between the growth of the global human rights regime and the burgeoning international attention paid to issues of CSR and sustainability. Four critical stages are identified: the formal articulation of norms, the increasing role of NGOs, changing power dynamics between state, NGOs, and multinational corporations, and the reconfiguration of network density and diversity.Practical implicationsThe paper suggests that attention to the communicative processes associated with the development of the international human rights regime provides important insights for the future development of a global CSR regime.Originality/valueThrough the introduction of the three generations of human rights discourse, communicative actions and pathways from which a global corporate social responsibility regime may emerge were articulated.

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