Human resources optimization with MARS and ANN: Innovation geolocation model for generation Z

Abstract

<p style='text-indent:20px;'>Human resources (HR) have a key impact on the creation and implementation of modern products, solutions and concepts. Relatively new and rarely undertaken research challenge in enterprise is optimization of HR in the context of their location and requirements for working conditions. A great challenge here is the transparency and reliability of the collected data. In the article, we present a modern approach to knowledge extraction based on Artificial Intelligence (AI) and Multivariate Adaptive Regression Splines optimizing the availability of HR with a high innovation rate, taking into account their availability time and location. This study was conducted on a group of 5095 young people from the Z generation. A total of 11 variables were analyzed in the context of innovation and presented in this article. The effect of research using machine learning methods is the analysis of the characteristics of generation Z representatives, whose desire is to work in innovative companies. Research results indicate that some regions offer candidates with a higher level and commitment to innovation, and thus make HR more available for the development of innovative products. Chosen models designed by using AI and Operational Research Analytics were presented in the graphic visualization, which is a novelty in the presentation of similar issues in relation to HR.</p>