Human Resource Strategies Foster Knowledge Sharing to Improve Operational Excellence in Thailand's Grocery Retail Sector

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This study explores the impact of human resource strategies on knowledge sharing and its subsequent effect on operational excellence within the retail grocery sector. Six hypotheses were formulated to assess the influence of various HR practices, including incentives, performance evaluation, training and development, recruitment, and reciprocity, on knowledge sharing. A sample of 500 employees, holding at least a bachelor's degree and having a minimum of one year of tenure, was drawn from the top ten revenue-generating grocery retail manufacturing firms. The questionnaire's reliability was ensured through a pilot test involving 50 participants, evaluating the Item-Objective Congruence (IOC) index and employing Cronbach's Alpha for reliability assessment. The study employed a combination of judgmental, convenience, and snowball sampling techniques. Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM) were employed for data analysis and hypothesis testing. Results indicate that performance evaluation, training and development, recruitment, and reciprocity significantly affect knowledge sharing. Additionally, knowledge sharing has a subsequent effect on operational excellence. Nevertheless, a relationship between incentives and knowledge sharing were not supported. This study contributes to the understanding of HR strategies in fostering knowledge sharing and its implications for operational excellence in the grocery retail sector.