Abstract

The problem of development of the digital economy is studied with the identification of factors that have a restraining effect. Human potential is considered by the author as one of the factors that influence the pace and effectiveness of the digital economy in modern Russia. Highlighted that the key processes that influence the creation of digital environment is inextricably linked with scientific and technological progress in the relevant fields of science and the active implementation of achievement of breakthrough technologies, and in General with the development of society, the formation of economic thinking of citizens, the development of appropriate competencies that allow a person to become an active participant of the process aimed at the development of a sustainable economy. A limiting factor in the dynamics of the digital economy is the existing difference in the pace of development of digital technologies and the ability of society to perceive and incorporate the results of this technological activity in the daily organization of life, to perceive them as norms. The analysis shows that there is a low level of human potential realization, which is not sufficient to ensure sustainable growth of the digital economy. In this regard, attention is drawn to the need for measures aimed at human development, which is considered by the author as an important element that affects the performance of the digital economy.

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