Abstract
The purpose of this paper is to present a case for the development of a user interface design guideline or standard for interactive voice response applications, to be widely disseminated throughout business and industry. A number of sample problems are cited, based on the author's consulting experience in this area, which serve to demonstrate that many of the problems encountered in IVR application development, particularly in scripting/dialogue design and use of automated speech recognition as a front-end, are not only solvable, but easily avoidable, given the current human factors knowledge base. The paper also discusses the Specification Document developed by the Voice Messaging User Interface Forum (1990, April), and the reasons why it cannot be applied, as written, to the user interface design of more complex IVR applications. Finally, the author proposes an approach to developing the proposed guideline/standard.
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