Human Factors, Innovation and Technology, and Cluster Strategies as Triggers of New Product Development

Abstract

This paper reports the results of a cross-sectional investigation into the organizational factors that influence the development of new products in Mexican organizations. We examine the degrees of complexity to determine the influence of three organizational levels, divided into four variables, on New Product Development (NPD) activities. The first level is related to Human Factors (HF), which focuses on the internal members involved in the NPD activities and their functions. The second level is related to Innovation (Inn) and Technology (Tec), which corresponds to the level of processes established in the organization and during NPD. The final level corresponds to the Cluster Strategies (QS) employed by the organizations, which focuses on their ability to work collaboratively with other organizations outside of their current internal boundaries. The influences of the proposed variables are then analyzed with results showing that QS, Inn, Tec, and HF explain, in a range of 58.8%, the emergence of successful NPD based on R2. The study's findings provide a basis for future research through advanced statistical methods.