Human factors in creative entrepreneurship: Significance of entrepreneurs’ personal characteristics, perceived status, and emotions

Abstract

ABSTRACT This article explores the human-oriented factors that are predictive of creative entrepreneurs’ personal characteristics, perceived status, and emotions. It also determines the influencing effect among these indices in the creative entrepreneurs’ entrepreneurial activities. Guided by a cross-sectional design, quantitative data were collected from 576 creative entrepreneurs and analyzed stepwisely using factor analysis and path analysis approaches. Findings from the factor analysis show that nine factors are predictive of the entrepreneurs’ personal characteristics, 11 factors are predictive of their perceived status, and three factors are predictive of their emotions. It is concluded that creative entrepreneurs are influenced either positively or negatively by their personal characteristics, perceived status, and emotions when pursuing their entrepreneurial activities. Also, an influencing effect exists between their personal characteristics, perceived status, and emotions, the dynamism of which gives credence to the importance of the conception of humane entrepreneurship in the effective design of creative entrepreneurship skills and practices.