Human Capital Sustainability and Organizational Performance: The Case of a Travel Agency

Abstract

The tourism industry in the Middle East plays a critical role in maintaining and energizing countries' economic status. It has a major element in facing numerous human capital obstacles that are deepening its development. This paper seeks to explore how the enhancement of human capital in a travel agency can have a significant positive impact on its performance, by studying the importance and consequences of the enhancement of human capital to improve specifically a travel agency's performance. This research aims to identify and remedy the delinquencies in the enterprise’s human capital that are obstructing its growth performance. We utilized the socio-economic methodology, which is a mix of qualitative, quantitative, and financial approaches, to remediate the organizational transition from within the travel agency at all stages and with the participation of all the members in the enterprise. The research study focuses on human capital dimensions across metrics for maximizing performance effectiveness that endorsed our hypothesis: “Enhancement of human capital improves travel agency firm’s performance”. The results of this intervention research add to the literature of the human capital variable of intellectual capital theory, which previous authors did not explore, by providing considerable contributions to the field of intellectual capital in a specific set of metrics. It demonstrated a positive impact on the travel agency firm’s performance through the enhancement of Human capital through time management, sales activity, marketing, and communication skills enhancement.