Abstract
This study addresses a highly relevant yet under-investigated topic within research at the nexus of gender, entrepreneurship and innovation: potential gender bias by prospective employees of innovative start-ups in male-typed industries. Drawing upon gender stereotype content theory, we suggest that potential recruits are likely to form less favorable impressions of a female (versus male) founder-CEO’s perceived agency, warmth, and competence, which will spillover to reduce impressions of a female-led (versus male-led) venture’s employer attractiveness, with both sets of perceptions ultimately resulting in a lower willingness to commit human capital to innovative start-ups headed by women. Findings from a randomized online experiment completed by 654 job-seekers reveal a ‘double-female punishment’ versus ‘double-male reward’ when the gender composition of other TMT members is also taken into account.
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