Abstract
This study investigated the evaluation behavior of products generated by artificial intelligence (AI) by manipulating the creativity of rating stimuli according to their high and low novelty and usefulness. In addition, we analyzed the effect of perception of the generative AI on creativity ratings. We found a bias toward lower creativity ratings only for highly useful products when they were identified as AI-generated, and this bias was particularly strong for individuals with greater perceived threat from the generative AI. Our research highlights the importance of product attribute quality and producer identity in creativity ratings, and provides implications for the integration of AI into creative industries.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
