Abstract

The role of a man at various stages of the formation and development of capitalism is considered. It is shown how hired labor gradually turned from a factor of production into human capital and became a decisive element in the creation of new digital technologies. At the same time, there has been a significant change in the role and place of man in the economy and society. Noonomy can no longer rely solely on the private interest of capital, because technological fetishism has begun to threaten the very existence of a man. Artificial intelligence as a robot and in other forms claims to replace a man in many areas. Only a man himself is capable of transforming technologization into a modern support of humanization under the conditions of noonomy.

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