HUL-sales and distribution channel

Abstract

The distribution channel is the core element for a goods company as the product sales is depends on it. The smooth movement of the goods is very essential to avoid any loss of time and money and hence the organizations have introduced their distribution channel. The case studies the distribution channel of the Hindustan Unilever Limited in Pune which is standardized throughout the country. The organization has evolved through a lot of distribution channels and has become the biggest FMCG company of India with a high market coverage. In Pune, the market share of the organization is 45–50%. The case involves the distributor, J.D Brothers distributing the HUL products in the PMPC, Pune. The distribution is carried out through disciplined channel which is all technologically recorded. Three HUL executives are always present in the distributor's office. The movement of the goods are even tracked through GPS. The case study also highlights the most preferred goods and how the company strategizes the supply of the goods based on the season and festivals. The distributor plays a vital role acting as an intermediator between the company and the outlets handled by it.