Huellas del marketing digital en las decisiones de compra de los clientes

Abstract

The review article is specifically aimed at the fingerprints of digital marketing in the purchase decision of customers. Although the customer purchase decision process is not self-driving, it is an established process that involves social influence, word of mouth, cultural values, income level, and other psychological aspects. However, the current era of web 2.0 is nothing less than nothing and contributes greatly to the construction of the customer's buying decision. Therefore, the objectivity of the following article is completed by the review of 16 research articles from around the world from 2010. However, specific recommendations to help marketers digitize are also summarized at the end of this review article. your business and increase customer loyalty.