Abstract
In an advertisement sometimes there is a meaning that is presented not straightforward. Every TVC that uses real human talent cannot be separated from the camera's perspective. THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADVERTISING examines the relationship of camera placement (angle) in influencing the message conveyed by a TVC and how cinematography is used as visual rhetoric. The study was conducted qualitatively with a semiotic film analysis approach. Data THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADS is grouped into 4 structures, namely Visual Structure, Verbal Structure (Language, Character, Settings, Time), Narrative Structure and Audio Structure. Diachronic analysis using signifier (sign) and signified (sign) views. Some types of angles are Extreme Long Shot (ELS), Very Long Shot (VLS), Long Shot (LS), Medium Long Shot (MLS), Medium Shot (MS), Medium Close Up (MCU), Close Up (CU), Big Close Up (BCU), Low Angle Shot, Eye Level Shot. The selection of the selected images to be analyzed is carried out on the following basis: (1) Selecting an image according to the type of camera angle. (2) Sort images according to the type of camera angle. (3) Analyze each film and the impression built from each camera's perspective. (4) Comparing the impressions of the two analyzes. (5) Explain the reasons for the different impressions that arise, when the viewpoint of the camera is the same but the impression obtained is different. The camera angle is important in creating certain impressions, for example the impression of horror.
Highlights
In an advertisement sometimes there is a meaning that is presented not straightforward
THE IMPORTANCE OF CAMERA VIEWS ON VIDEO MEDIA ADVERTISING examines the relationship of camera placement in influencing the message conveyed by a TVC and how cinematography is used as visual rhetoric
The selection of the selected images to be analyzed is carried out on the following basis: (1) Selecting an image according to the type of camera angle
Summary
Dewasa ini terdapat berbagai jenis film, meskipun pendekatannya berbeda-beda semua film dapat dikatakan mempunyai satu sasaran, yaitu menarik perhatian orang terhadap muatan masalah-masalah yang dikandung. Film Indonesia yang berjenis horor, tampaknya berpotensi bersaing dengan film-film sejenis dari berbagai negara, utamanya Asia. Hal ini sebagai akibat dari kedekatan masyarakat Indonesia dengan hal-hal yang berbau mistik dan horor serta hal-hal supranatural lainnya. Tujuan penulisan artikel ini adalah menganalisa dua judul film horor yang terkenal yaitu film horor Indonesia yang sukses beredar di pasaran hingga ke luar negeri yaitu Jelangkung dibandingkan dengan Film Jepang yang sukses dan paling diingat masyarakat hingga saat ini yaitu The Ring 1. Dari berbagai jenis film yang diproduksi oleh negara kita, film horror dapat dikatakan mampu bersaing dengan film horor negara lain. Hal ini terbukti dengan jumlah penonton yang besar pada pemutaran film-film horor tersebut. Diharapkan dengan adanya analisa ini, insan- insan perfilman dapat membenahi diri untuk lebih baik lagi terutama dari sisi elemen audio visual yaitu sudut pandang kamera. Agar dapat menghasilkan penelitian-penelitian lanjutan mengenai hubungan peletakan kamera (angle) dalam iklan berbentuk video
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