Hubungan Job Insecurity dengan Innovative Behavior pada Karyawan Bidang Pemasaran

Abstract

Abstract. During the Pandemic ,job insecurity became a situation that was considered threatening by many workers,especially after the adoption of a basic workforce reduction as a response to a decrease in spending due to a situation that was considered a dangerous emergency. The company's effort to overcome the pandemic is to increase the innovation of workers' work, although it is rather difficult due to conditions that are considered by workers as a threat. So this study aims to analyze the relationship between job insecurity and innovative behavior. The study instrument used a Likert model scale which was circulated to 106 workers through the whole population study technique. Analysis of hypothesis testing using the Pearsonproduct moment correlation concept, obtained avalue of rxy =-0.358 with p =0.000 (p<0.01), which proves that there is a very significant negative relationship between job uncertainty and innovative behavior. The probability value explains that if the feeling of job insecuritydecreases, the innovative behavior of workers increases, and vice versa if the feeling ofjob insecurity increases, innovative behaviorin the workplace decreases. The value of the determination coefficient in this study is rather small, it is known that job insecurity contributes effectively toinnovative behavioras much as 12.7%, meaning that many factors have a correlation with innovative behavior, which is reserved for re-testing through variables. support from coworkers and work environment