Abstract
Patient loyalty can affect hospital development, so it is necessary to control the influencing factors, one of them is by improving the quality of nursing services through a caring approach. The purpose of this study was to identify nurse’s caring at Palembang XX Hospital. Quantitative research methods with a correlative descriptive design and cross sectional approach was used in this research. The sampling technique was accidental sampling with 38 respondents. Data collection tools using questionnaires as many as 25 items caring nurse statements and 18 items of patient loyalty statements. Data analysis used the chi square test. The results of the research are caring nurses good 30 respondents (78.9%), contractual aspects are good 23 respondents (60.5%), ethical aspects are good 28 respondents (73.3%), spiritual aspects are good 24 respondents (63.2%) and good loyalty 24 respondents (63.2%). Research results show that there is a nurse caring relationship with loyalty (p value = 0.034), there is a relationship between contractual aspects and loyalty (p value = 0.006), there is a relationship between ethical aspects and loyalty (p value = 0.021) there is a relationship between spiritual aspects and loyalty ( p value = 0.035). The conclusion and suggestion is that there is a nurse caring relationship with patient loyalty. Efforts need to be made to improve caring nurses by making guidelines on caring nurses
Highlights
Pelayanan kesehatan adalah organisasi yang diadakan secara bersamaan untuk menjaga dan meningkatkan kesehatan, mencegah dan menyembuhkan dan memulihkan kesehatan individu, keluarga, kelompok atau masyarakat (UU No 36, 2009)
Berdasarkan analisis hubungan caring Perawat terhadap loyalitas pasien didapatkan sebanyak 30 responden (100%) yang mempersepsikan caring yang baik, 22 responden (73,3%) didapatkan nilai p (Value) = 0,034 sehingga dapat disimpulkan ada hubungan yang signifikan antara caring perawat terhadap loyalitas pasien
Berdasarkan analisis hubungan aspek kontrak terhadap loyalitas pasien didapatkan sebanyak 23 responden (100%) jumlah total responden yang mempunyai aspek kontrak yang baik 19 responden (82,6%) memiliki loyalitas yang baik terhadap rumah sakit, didapatkan nilai p-value = 0,006 sehingga dapat disimpulkan ada hubungan yang signifikan antara aspek kontrak terhadap loyalitas pasien
Summary
Abstrak: Loyalitas pasien dapat mempengaruhi perkembangan rumah sakit sehingga perlu dilakukan pengendalian faktor, salah satunya meningkatkan kualitas pelayanan keperawatan melalui pendekatan caring. Alat pengumpulan data menggunakan kuesioner sebanyak 25 item pernyataan caring perawat dan 18 item pernyataan loyalitas pasien. Hasil penelitian adalah caring perawat baik 30 responden (78,9%), Aspek kontrak baik 23 responden (60,5%), aspek etika baik 28 responden (73,3%), aspek spiritual baik 24 responden (63,2%) dan loyalitas yang baik 24 responden (63,2%). Hasil penelitian menunjukan bahwa ada hubungan caring perawat dengan loyalitas (p value = 0,034), ada hubungan aspek kontrak dengan loyalitas (p value = 0,006), ada hubungan aspek etika dengan loyalitas (p value = 0,021) ada hubungan aspek spiritual dengan loyalitas (p value = 0,035). Kesimpulan dan saran adalah ada hubungan caring perawat dengan loyalitas pasien.
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