Abstract

This study aims to identify the correlation between celebrity worship of the idol group Blackpink and the body image of Blackpink fans (Blink). Celebrity worship is a phenomenon that happens because of human interaction with social media, and body image is a self-image that a person owns. There were 216 subjects in this study with an age range of 15-24 years. The sampling technique used was purposive sampling. This study collected data using the Celebrity Attitude Scale (CAS) and The Multidimensional Body-Self Relation Questionnaire-Appearance Scale (MBSRQ-AS). Data analysis used the Spearman correlation test. The results of the data analysis showed that the social entertainment dimension of celebrity worship showed a significant positive relationship with body image (r = 0.217, p <0.05). Then, the dimension of intense personal feeling from celebrity worship also shows a significant positive relationship with body image (r = 0.243, p <0.05). The last dimension, borderline pathological celebrity worship, also shows a significant positive relationship with body image (r = 0.260, p <0.05). It can be concluded that celebrity worship has a relationship with body image.

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