Abstract
Since the project establishment, combined with the project field surrounding milk market demand for schools, intensive research, with the help of the advantage, “Internet plus” in a university, for example, using way of online questionnaire survey, field interviews on the pasteurization milk production in demand situation surrounding the school and college students' nutrition situation, living habits and other aspects of research. Based on the research, the author made a detailed analysis of milk drinking habits, interests, consumption channels and cognition of fresh milk bar, laying a foundation for the promotion and implementation of the next entrepreneurial plan.
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