Abstract
The hypertext mark-up language (HTML) is the basis of information provision on the Internet's fast-growing World Wide Web. This medium has increasingly become both an imperative of organizational self-presentation and a part of the mass media and popular culture. The production and publishing of basic HTML is nevertheless a relatively democratising medium, in that it is fairly simple to work with, does not require programming expertise and can be originated on minimal specification computers. It is an appropriate medium for information professionals, since the importance of the content, organisation and presenta tion of the information outweighs the technical computing aspects. Although other options are available, or emerging, for Internet publishing and graphical browsing, HTML is likely to remain the core method for information providers. A 'quick reference' of the main HTML tags and their syntaxes is outlined and discussed. Alternatives to HTML, such as Adobe's Acrobat software and Sun's new Java application language, are briefly described.
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