HR Practices and Employee Engagement: The Mediating Role of Employer Branding

Abstract

Based on the Resource-based and signaling theories, the present research examined the role of employer branding as a mediator in the relationship between human resource practices and employee engagement. Partial Least Squares Structural Equation Modeling (PLS-SEM) was used to conduct data analysis in this research, with a sample size of 220 personnel. There exists an important correlation between human resource practices and employer branding regarding employee engagement. These results demonstrate a favorable association between employer branding and employee engagement. Furthermore, the study revealed the presence of employer branding as a mediating factor in the hypothesized interactions. This study is a valuable contribution to the current body of research regarding the field of human resources, specifically focusing on the topic of employee engagement. It guides managers on strategies to improve work satisfaction and foster higher levels of employee engagement.