How Will Metaverse and AI Change Traditional Marketing Techniques?

Abstract

The development of technology has transformed the process of product development and customer relationship building. It shows impressive results in deep learning and AI applications. Companies can see farther and make data-driven decisions by leveraging advanced technology solutions managed by AI. Deep learning can be used to analyze and integrate large databases. Considering deep learning activities, it could be a significant opportunity to meet customers' needs and help companies develop profitable new products. Likewise, virtual worlds bring a new approach to marketing. The concept of the metaverse can be described as a simulated reality. Metaverse can enable the creation of virtual reality worlds by integrating online experiences. This chapter discusses how AI and deep learning affect marketing. In this context, industrial opportunities of AI in various marketing activities, AI, strategic marketing, and understanding consumer behaviors will be focused on, and cases of companies using deep learning applications will be included.