Abstract
Abstract Typography simplifies and facilitates the information transfer process, and establishes a quick and straightforward connection between text and audience. Combining writing with images provides the basis for creating symbolic relationships in typography. This study intends to define the paradigmatic relationships between visual signs and writing in integrated Persian typographies and English logotypes. In this study Persian and English logotype samples are compared. It is observed that in the Persian sample, logotype letters are often affected by the visual elements; however, only one letter is usually replaced with an image in the English samples.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
