Abstract
Purpose Several e-payment technologies have diffused in Nigeria yet debit card usage on POS devices have not shown consumer confidence in its usage thereby affecting the cashless policy drive of the nation. The study considered an affective commitment of users as moderating their behaviours. Therefore, the purpose of this paper is to investigate how user behaviour is moderated by an affective commitment on point of sale terminal. Design/methodology/approach Following the purpose of the study, the research design is a survey. The questionnaire was adapted from earlier studies and tested for reliability and validity using Cronbach’s alpha and content validity. Andrew F. Hayes process was used to analyse the moderation effect. Findings The finding revealed that affective commitment significantly moderates users’ ease of use of the device, their perceived usefulness of the device and their social image on their intentions to use the device. Research limitations/implications The findings implied that there is a need for the development of policies and strategies which should be directed towards the users of the device. Equally, the general conclusions on collective e-payment channels in a society should be discarded given that each e-payment channel can have different factors influencing it than the others. This is where customer-focused advertising and awareness campaign becomes very important. Originality/value This paper declares that the research work is not submitted anywhere for publication or for review. It was conducted by the authors who have given their consent for it to be submitted to Rajagiri management journal
Highlights
In recent times Nigeria’s e-payment system has been growing in volume and value
The survey research design was used for the study and the population comprised of debit card/ATM cardholders in the state who have used it on PoS terminal
196: Primary data was used for the study through the use of a pre-tested structured questionnaire on the adoption of e-payment system that was adapted from previous studies
Summary
In recent times Nigeria’s e-payment system has been growing in volume and value. The volume and value of e-payment transactions increased significantly by 81.5% and 55.8%, respectively, between 2010 and 2011 (CBN, 2011), by 2014 and 2015 the volume and value of e-payments increased by 14% and 12.8%, respectively, between 2014 and 2015 (CBN, 2015). The value and volume of e-payment transactions (categorised as National Electronic Fund Transfer (NEFT), automated teller machines (ATM), point of sale (PoS), WEB, MMO, Nigeria Instant Payment (NIP), Mobile cash (m-CASH), Electronic bills payment (EBILLSPAY), REMITA, Nigeria Electronic Payment Service (NAPS) and CENTRAL PAY) increased by 38.4% and 34%, respectively, in volume and value of Nigeria’s electronic transactions (CBN, 2018). This increase was generally attributed to increased awareness and confidence of the consumer on the available electronic payment channels. This shows an emerging trend in the payment system in Nigeria in that paper money is no longer the only means of payment
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