Abstract
Abstract In the globalised world connected via communication technologies and social media, this paper endeavours to understand how politicians succeed in influencing peopleʼs linguistic worlds through their public communication. The patterns in politiciansʼ precise verbal usage convey intended connotations and redefine how people naturally experience the expressions concerning their conceptual knowledge associated with words. The paper thus suggests adjusting the schema of lexical meaning based on the biology of cognition, which acknowledges the uniqueness and diversity of how people understand received expressions and convey various contents in communication.
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